ABSOLUT.

PRIDE
2026

NEON CARNIVAL

Siddhartha Hall, The Lalit Ashok Bangalore

Presented by Tessarakt Experiential for Pernod Ricard India

THE LEGACY

45 Years of Leading with Pride

1981

First brand to advertise in LGBTQ+ magazines — The Advocate & The Interview

1980s

Collaborated with Andy Warhol, Keith Haring & David LaChapelle

1989

Began partnership with GLAAD to accelerate LGBTQ+ acceptance

2008+

Absolut Colors, No Labels, Kiss With Pride & Absolut Love campaigns

2018

Rainbow Edition bottle — a permanent tribute to Gilbert Baker's flag

THE CONCEPT

"UNAPOLOGETICALLY
YOU"

THEME: NEON CARNIVAL

Siddhartha Hall transforms into a neon-lit carnival — a vibrant, immersive world where every color of the rainbow becomes a room, a drink, an installation, a social post. The Neon Carnival theme weaves through every touchpoint — from the entrance arch to the cocktail menu, from the Instagram grid to the wristband on your arm.

CELEBRATE

Drag performances, LGBTQIA+ artists & Rani KoHEnur headline

EXPRESS

2 immersive photo installations + themed bars as creative canvases

CONNECT

A safe, celebratory space at The Lalit Ashok — an LGBTQ-friendly venue

THE NEON CARNIVAL THREAD

Invite

→

Emailer

→

Entrance

→

Bars

→

Photo Ops

→

Stage

→

Social

THE EVENING

Run of Show

7:30 PM

DOORS OPEN

Registration, welcome cocktails, explore installations

7:30 - 9:00 PM

OPENING ACTS

LGBTQIA+ community artists & drag performers

9:00 - 10:30 PM

RANI KOHENUR

Headline performance — 1.5 hours live

10:30 PM +

DJ SET

Techno & commercial music to close the night

2 THEMED ABSOLUT BARS OPERATIONAL THROUGHOUT

SIDDHARTHA HALL

Venue Layout | The Lalit Ashok Bangalore

MAIN STAGE

50ft LED wall, professional sound & lighting

2 THEMED BARS

Rainbow Lounge (L) & Neon Carnival UV (R)

2 PHOTO INSTALLATIONS

Neon Wings Wall & The Drag Throne

REGISTRATION

Branded desk, Skillbox check-in, wristbands

NEON CARNIVAL GATE

Grand entrance arch + arrival installation

90 ft × 106 ft • Ceiling: 15’6” • Capacity: 600+ • 3 emergency exits

THE GRAND ARRIVAL

Entrance Gate + Registration

ARRIVAL CANOPY

90-100ft branded walkway with rainbow fabric draping, LED string lights, and Absolut branding. Music preview and welcome ambassadors build anticipation.

NEON CARNIVAL GATE

15ft carnival-style arch in rainbow neon. Flanked by Absolut bottle-shaped LED pillars. Fog machines, LED string curtain, "ABSOLUT PRIDE" in neon letters at the top. First photo moment.

REGISTRATION DESK

Curved counter with rainbow LED edge lighting. Branded backdrop with neon signage. Skillbox check-in, rainbow wristbands, welcome kits with branded tote bags.

THE INSTALLATIONS

2 Recommended + Fun Alternatives

RECOMMENDED

NEON WINGS WALL

RECOMMENDED

THE DRAG THRONE

ALTERNATIVE

CONFETTI BOOTH

ALTERNATIVE

MIRROR CORRIDOR

INSTALLATION 01

NEON WINGS WALL

AI-Generated Concept

CONCEPT

Massive 10-foot wide angel wings made from rainbow LED neon strips on a dark navy wall. Stand in front — the wings frame you from behind. Instant shareable magic. Ring lights give everyone the perfect selfie glow.

SPECS

10ft wingspan, 8ft tall LED neon structure
Each feather row a different pride color
ABSOLUT. logo illuminated above
Front-facing ring lights for even selfie lighting
Floor markers for optimal photo position
Dedicated photographer + instant digital share via QR

INSTALLATION 02

THE DRAG THRONE

AI-Generated Concept

CONCEPT

An oversized, ornate throne in pride rainbow colors with neon LED accents and a rainbow arch overhead. Props station with crowns, feather boas, fans. "UNAPOLOGETICALLY YOU" illuminated above. Everyone gets their moment to reign.

SPECS

7ft tall ornate throne with velvet upholstery
Rainbow neon LED arch frame overhead
Props: crowns, boas, scepters, rainbow fans
"UNAPOLOGETICALLY YOU" backlit signage
Absolut branding on throne base & backdrop
Boomerang-optimized ring light setup

THE ABSOLUT BARS

Two Themed Experiences, One Carnival

BAR 1: RAINBOW LOUNGE

WARM • PREMIUM • CLASSIC

Rainbow LED-backlit bar counter & shelving
Absolut Rainbow Edition bottles on display
Signature: Rainbow Spritz, Pride Mule, Absolut Love
Branded glassware, cocktail napkins, menu boards
Lounge seating with plush rainbow cushions

BAR 2: NEON CARNIVAL

ELECTRIC • UV-LIT • HIGH ENERGY

UV blacklight bar with neon tube outlines
Glow-in-the-dark cocktail garnishes & glassware
Signature: Electric Lemonade, UV Cosmopolitan, Neon Fizz
LED bottle glorifiers & carnival-themed visuals
Dedicated craft mixologists with UV flair

THE BRAND WORLD

Theme Across Every Touchpoint

ABSOLUT.

PRIDE
2026

NEON CARNIVAL

Saturday, June 27th

Siddhartha Hall, The Lalit Ashok

Doors: 7:30 PM onwards

RSVP NOW

DIGITAL INVITE

ABSOLUT.

YOU'RE INVITED

Join us for the most spectacular Pride party of the year. Neon Carnival awaits at Siddhartha Hall.

GET YOUR TICKETS

EMAIL BLAST

A.

absolutindia

♡ 💬 ✉

absolutindia The Neon Carnival is coming. Are you ready to be unapologetically you? 🌈 #AbsolutPride2026

INSTAGRAM POST

ABSOLUT.

PRIDE 2026

WRISTBAND

ABSOLUT.

NEON
CARNIVAL

SIDDHARTHA HALL • THE LALIT ASHOK

EVENT SIGNAGE

DIGITAL PLAYBOOK

#ABSOLUTPRIDE2026

CONTENT EXAMPLES

A.

absolutindia

♡ 💬 ✉

absolutindia Found our wings at the Neon Carnival 🪃 Where will yours take you? #AbsolutPride2026 #UnapologeticallyYou

SWIPE UP FOR TICKETS

GET YOURS

STRATEGY

PRE-EVENT

Teaser campaign: "What's your color?"
Influencer invites + unboxing content
Countdown reels with neon aesthetics
Ticketing via Skillbox + promoter push
AR filter: "Neon Carnival Crown"

DURING EVENT

Live content capture team (photo + video)
Real-time Instagram stories from installations
UGC social wall projected at venue
Photo op instant share via QR codes

POST-EVENT

Highlight reel (30s + 90s cuts)
UGC reshare campaign
Performance metrics dashboard
Thank-you content to community

CONTENT PILLARS

🌈

PRIDE STORIES

Community voices, drag artist spotlights, ally pledges

🎡

BEHIND THE SCENES

Build setup, bar prep, artist rehearsals, venue transformation

🍾

COCKTAIL CULTURE

Signature drink recipes, mixologist features, bar reveals

📸

INSTALLATION REVEALS

Teasing each photo op pre-event, UGC highlights post-event

🎤

RANI KOHENUR

Artist countdown, track previews, performance teasers