ABSOLUT PRIDE 2026
Event activation proposal for Absolut Vodka's Pride celebration at Siddhartha Hall, The Lalit Ashok Bangalore.
Presented by Tessarakt Experiential for Pernod Ricard India
SPECTRUM
The spectrum was always inside. Absolut just gives it the space to shine. Every identity, every colour, every you — revealed, not created.
MADE TO MIX
In cocktails, in culture, in community. When you mix unapologetically, something extraordinary is born. The energy is explosive, joyful, and free.
NOTHING TO HIDE
Just as Absolut vodka is famously clear and pure, this concept celebrates the courage of showing up exactly as you are. Unapologetically visible. Unapologetically real.
ABSOLUTELY
The rainbow bleeds into the typography because pride isn't an add-on — it's built into the DNA of the word itself. No elaborate visuals needed. The message IS the design.
LEADING WITH PRIDE
In 1981, Absolut became the first brand to advertise in LGBTQ+ magazines. At a time when it was still controversial, Absolut chose visibility.
From collaborating with Andy Warhol, Keith Haring, and David LaChapelle, to partnering with GLAAD, to launching the Rainbow Edition bottle — Absolut has never treated Pride as a campaign. It's a commitment.
"A colorful, diverse, and equal world is something to strive and work for."
— ABSOLUT.COM/LEADING-WITH-PRIDE
UNAPOLOGETICALLY YOU
For 45 years, Absolut has been leading with pride.
In 2026, we bring that legacy to Bangalore with a single invitation:
BE
UNAPOLOGETICALLY
YOU.
Not a tagline. A design philosophy. Every element — from the entrance arch to the cocktail beaker, from the confetti moment to the merch on your wrist — is built to celebrate you, exactly as you are.
CELEBRATE
Every identity. Every expression. No asterisks. Drag, dance, love — the night is your canvas.
EXPRESS
Step through a glowing portal. Trigger a confetti storm. Sip a cocktail from a beaker. Every moment is self-expression.
CONNECT
A safe, electric, radically inclusive space at The Lalit Ashok — one of India's most LGBTQ-friendly venues.
THE THREAD
"Unapologetically You" isn't just a theme — it's the experience architecture. Every moment carries the same message: be bold, be proud, be you.
UNAPOLOGETICALLY
Rainbow canopy into a 15ft neon carnival gate. The outside world fades.
UNAPOLOGETICALLY
Walk through a glowing Absolut bottle. Trigger a confetti explosion.
UNAPOLOGETICALLY
Molecular cocktails in beakers. Cotton-candy garnishes from a candy bar.
UNAPOLOGETICALLY
Rani KoHEnur headlines a stage built for fearless self-expression.
UNAPOLOGETICALLY
Every photo, post, and wristband carries Pride energy beyond the venue.
THE EVENING
SIDDHARTHA HALL
ARRIVE UNAPOLOGETICALLY
A 100ft branded canopy leads into a towering neon carnival gate — your first declaration: unapologetically you.
POSE UNAPOLOGETICALLY
THE ABSOLUT PORTAL
"STEP THROUGH — UNAPOLOGETICALLY"
A 10ft Absolut bottle silhouette made of rainbow LED neon. Walk through the iconic shape — fog machines, dramatic backlighting. Not just a photo op, it's a portal to being yourself.
THE CONFETTI MOMENT
"CELEBRATE — UNAPOLOGETICALLY"
Elevated platform under a neon halo ring. Strike a pose, hit the button — rainbow confetti explodes while a camera auto-captures. Instant branded polaroid print. Your main character moment.
DRINK UNAPOLOGETICALLY
THE ABSOLUT LAB
"EXPERIMENT — UNAPOLOGETICALLY"
Science meets celebration. Lab coats, beakers, dry ice fog, color-changing liquids, and a LED periodic-table menu.
- 🧪 "The Formula" — Butterfly pea flower, changes color with citrus
- 🏹 "Chain Reaction" — Layered rainbow shots in test tubes
- 🧹 "The Catalyst" — Absolut Elyx + dry ice, served smoking
THE CANDY BAR
"INDULGE — UNAPOLOGETICALLY"
Sweet shop meets cocktail bar. Cotton candy, candy jars, lollipop stirrers, neon lights. Playful and unapologetically sweet.
- 🍭 "Sugar Rush" — Absolut Vanilla, cotton candy dissolves on top
- 🍬 "Sour Patch" — Absolut Citron, sour candy rim, fizz
- 🍪 "Bubblegum Dream" — Absolut Raspberry, bubblegum syrup
PERFORM UNAPOLOGETICALLY
The stage is where performing unapologetically isn't just encouraged — it's the entire point. Every artist was chosen because they embody fearless self-expression.
RANI KOHENUR
India's premier drag icon. 1.5 hours of unapologetic brilliance — a performance that celebrates every shade of identity.
LGBTQIA+ community artists, drag performers, and spoken word from Bangalore's queer community.
THE BRAND WORLD
YOU
SHARE UNAPOLOGETICALLY
- Teaser: "What does UNAPOLOGETICALLY YOU look like?"
- Instagram carousel revealing installations
- Influencer outreach to LGBTQIA+ creators
- Ticketing via Skillbox with early-bird offers
- Live content capture team (photo + video)
- Social media wall at venue
- Instagram Stories AR filter: "Unapologetically You"
- Real-time posting from @absolutindia
- Highlight reel — 90s cinematic edit
- UGC aggregation + reshare campaign
- Thank-you emailer with photo gallery
- Press coverage & media roundup
YOU?
PORTAL
LAB
BAR
FETTI
UNAPOLOGETICALLY
YOU
A Pernod Ricard India Initiative